Για μένα Chanel είναι η καλυτερη μαρκα που υπάρχει. Συνδυάζει κομψότητα,ομορφιά και ιστορία για να δημιουργήσει ένα εμπορικό σήμα που ο καθένας θα ηθελε να συμμεριζεται με μια τσάντα ή ένα ζευγάρι παπούτσια από δέρμα.
Chanel, has become one of the most famous and sought after brands in the world. It is every girls dream to own a Chanel product, from the Classic Flap bag, which made Chanel the iconic brand it is today, to a pair of beautifully made leather shoes.
It is also however the history that made Chanel the brand it is today. Gabrielle Chanel who changed her name to Coco Chanel at the beginning of her career, was born in August 1883 in France, to an unmarried mother named Eugenie and an unloving father Albert. She was the second oldest of five siblings. At the young age of 12 Gabrielle suffered the loss of her mother from bronchitis. Her two brothers were sent to work and her and her two sisters were sent to a convent, which later served as a place where Chanel drew a great amount of inspiration from whilst designing her collections.
Chanel liked to exaggerate the tragedy of her childhood, often stating that she was mistreated in the convent. In fact Chanel lived a comfortable and happy childhood in the convent. She also concealed the fact that she was born out of wedlock to avoid embarrassment.
In 1908 Chanel met Boy Capel who served not only as Chanel’s muse for her androgynous designs, but was also the only man she ever loved. His tragic death left Chanel devastated. She mourned him for the rest of her life as well as remaining unmarried. She once stated ‘His death was a terrible blow to me. In losing Capel, I lost everything. What followed was not a life of happiness.’
Chanel changed the way in which fashion was perceived. At the time of the rise of Chanel, women frequently wore uncomfortable corsets (which emphasised the waist) and large gowns that were impractical and restricting. Chanel did not like the ‘frills’ and ‘fuss’ of the fashion at the time and wanted a more relaxed and casual look. She began using jersey a fabric that at the time was worn only by workers, as well as drawing inspiration from sports wear and mens army uniform. Her fundamental aim was to create clothing that was comfortable as well as flattering to the female body.
The Classic Chanel Flap and the 2.55 Classic Chanel
(Above)The Classic Chanel Flap (updated version of the 2.55 Classic Flap made by Coco)
The Classic Chanel Flap is one of,if not the most sought after product by Chanel. It was in fact invented by Coco herself. However since Karl Lagerfeld took control of the brand, the design has been updated and modernised.
In the 1920’s Chanel became bored of carrying clutches when she went out. She wanted to invent a bag that would free the hands… she invented the 2.55 Classic Flap using her childhood as inspiration.
(Above)The 2.55 Classic Flap (the original created by Coco Chanel)
The Quilted Design: The quilted pattern is one of the bags greatest features and has been copied by brands such as Dior and Saint Laurent. It is said to have been inspired by the cushions in Chanel’s apartment, as well as the stained glass windows of the church she attended whilst in the convent.
The Chain: The unique gold/silver chain with weaved leather was said to have been inspired by the convent caretaker who would have keys hanging from her waist.
The Clasp: When Chanel originally created the 2.55 Flap Bag she designed it with the ‘Mademoiselle Lock’. However when Karl Lagerfeld took over after Chanel he modernised the bag adding the double ‘C’ clasp which is a more popular design today.
The interior of the bag: The interior of the bag is typically burgundy taken from the uniforms that were worn in the convent. The interior pocket was rumoured to be the compartment in which Chanel stored her love letters during her affair with Boy.
The Boy Bag
The second most popular bag created by the brand is the Boy Bag. Due to the fact that it was designed under current controversial designer Karl Lagerfeld it appeals more to the younger generation seeing as it is 'cooler' and 'sleeker' in style.
The Boy Bag was first introduced in the 2011 Autumn/Winter collection and is named after Chanel’s lover Boy Capel. Lagerfeld stated that the very spirit of the Chanel brand was inspired by Boy Capel.
The bag comes in a variety of different sizes and frequently appears in different collections and different catwalk shows, being constantly reinvented with different materials and textures.
The Little Black Jacket
Along with the Classic Chanel flap the Little Black Jacket is known as a timeless classic.
Chanel was envious of the men who wore comfortable clothing and wanted to apply this to women.
In 1951 Chanel reopened her Maison de Couture after the Second World War. It was a time in which fashion for women was uncomfortable and stiff due to the popular use of the corset, which was used to enhance the image of a small waist and large hips. However the conclusion of the war meant a change in the political, economical and social climate. It was therefore natural for the fashion world to need updating. Women were no longer objects to adorn the arm of a man, they had proven their strength and courage in the war, fighting alongside men.
Chanel realised the growing power of the woman and wanted them to be able to move freely, as well as not wanting them to feel as if they were wearing a costume
She brought movement,elegance,straight cut and minimalism in designing the jacket, that today still stands as one of the most fashionable accessories a woman can own.
She brought tweed from Scotland which was used as the basis of the jacket. She designed it with 4 pockets and buttons, all which had a button hole and lined the jacket with a chain in order for it to fall correctly. Its fundamental objective was for it to be practical.
In 1983 when Lagerfeld took over Chanel he began experimenting with the jackets using different materials as well as colours and accessories.
Chanel created a brand that today combines beauty, elegance and history making it undoubtedly the greatest brand to ever exist. This however was not without sacrifices. During her life time not only did she suffer the death of the only man she ever loved,however she also nearly bankrupted the company forcing her to give up control of everything apart from designing. She lived a lonely life and submerged herself into her work -she hated Sundays since it was the day of rest. Coco Chanel died alone on the 10th of June 1971 at the Ritz in Paris.